Turathi Electric

This 3D fragrance launch project was created directly for Afnan Perfumes to promote the release of Turathi Electric, including both a teaser and a full launch animation. The goal was to deliver an energetic yet refined visual language that reflects the fragrance’s bold, energetic character while maintaining a premium aesthetic. Working from the client’s brief, mood board, and storyboard, I handled the full production pipeline - including simulation, lighting, and look development - using Houdini and Redshift. The project combines dynamic liquid splashes, atmospheric effects, and cinematic lighting to create a striking and luxurious product presentation.